Growth Framework

Viral Loop Kit

Coming Soon

The toolkit teams use to design, audit, and ship viral loops. A workshop-in-a-box, a strategic playbook, and a diagnostic audit. $199, one-time. Built for teams, not solo readers.

The Problem

Most viral loop content is theory. Teams need tools.

You can read about Dropbox's referral loop. You can listen to a podcast about K-factor. You can take a $499 growth course.

But Monday morning your team still doesn't have a facilitator guide, a printable canvas, or a workbook you can fill out together.

That's the gap. The Viral Loop Kit closes it.

What's Inside
Component 1 — Hero

Workshop-in-a-Box

Everything you need to run a Viral Loop Strategy Workshop with your team or with a client. Most info products are passive reading. A workshop kit is active and billable.

  • Facilitator Guide (PDF) — step-by-step instructions, timing, role assignments, discussion management
  • Two ready-made agendas — half-day (4h) and full-day (8h)
  • Slide deck — PDF + editable Google Slides template
  • Three printable canvases (A2/A3) — Viral Loop Canvas, Viral Moment Map, K-Factor Worksheet
  • Pre-workshop survey + Post-workshop action plan templates
Component 2

The Viral Loop Playbook

A 60-80 page strategic operating manual. Not another blog post — a real reference you keep on the desk.

  • Framework — how to tell if a product even has viral potential
  • The 6-step design process — from insight to measurable loop
  • Core metrics — K-factor, viral cycle time, payload, conversion
  • Twelve anti-patterns — the most common mistakes (and how to avoid them)
Component 3

The Viral Loop Audit

A diagnostic toolkit for your existing product. Score it, find the weak spots, get a recommendation.

  • PDF workbook with 40-50 diagnostic questions across 5 sections
  • Google Sheets companion with auto-scoring and a grade A-F
  • Recommendation logic — "if section X scores below Y, do Z"
Who It's For
Founders & indie hackers
You built a product. You have first 50 users. Zero organic growth. You want Dropbox-style virality without months of trial and error.
PMs & growth leads
Your CEO wants virality in the next quarter. You have a board deck due in 3 weeks. You need a structured workshop and a defensible framework.
Consultants & agencies
You serve multiple SaaS clients. You need a ready-made methodology to white-label. Pays for itself on the first engagement.
What You Get
Single Product Coming Soon

Viral Loop Kit — Full Toolkit

$199

One-time payment. No subscription. Lifetime access. Free updates while v1 is current.

  • Workshop-in-a-Box — Facilitator Guide + 2 agendas + slide deck + 3 printable canvases + templates
  • The Viral Loop Playbook — 60-80 page operating manual (PDF)
  • The Viral Loop Audit — PDF workbook + Google Sheets companion
  • Commercial use license — run workshops with clients
  • Lifetime access — no expiry, no recurring fee

* Price is net (excl. VAT). Applicable VAT calculated at checkout based on your country (Lemon Squeezy as Merchant of Record).

Coming soon. Join the waitlist.

We're building the Kit right now. Drop your email and we'll send a single notification when it ships. No discount drama, no drip sequence, no upsells — just one email when the Kit is ready.

We use your email only to notify you when the Kit launches. See Privacy Policy.

FAQ
When will the Kit be available?
As soon as the waitlist proves real interest. We're building in public, not on a fixed schedule. Drop your email and you'll know first.
Is this a course?
No. It's a working toolkit. PDFs, a spreadsheet, printable canvases, slide decks. Everything is fill-out-able, runnable, or printable. Use it Monday morning with your team.
Why no Notion templates?
Deliberate. The Kit is platform-independent. PDFs + Google Sheets + printables work in any environment, with or without a Notion subscription, on or offline.
Can I use this with paying clients?
Yes. The license allows internal team use AND client engagements. Consultants can run the workshop with clients and bill for the day. The Kit pays for itself on the first engagement.
Will the price change?
Possibly, as we add more content over time. Waitlist subscribers will be notified before any price change.
Refund policy?
30-day no-questions-asked refund once the Kit ships. If it doesn't help your team, we don't deserve your money.
Who's behind this?
Jerzy Kurgan — 18+ years building digital products in Warsaw, Poland. Read more on the About page.
Explore the Framework → Read the Knowledge Hub →